Amazon Pantry
Refresh

 

Brief
Amazon Pantry required a full onsite refresh that created a cohesive customer experience across all Pantry categories. They wanted assets created that could easily be adapted frugally for the ever changing needs of the category and display the plethora of brands available in the store.

 
 
 
 
 
 

Solution

 

I created a design system that allowed Amazon in-house product shots to be easily incorporated into this isometric photographic system, which gave the team the flexibility they needed when new vendors joined Pantry but also the ability to refresh seasonally when there was wear-out on graphics. Replacing individual items in the system. Colour coding the categories within the store also further improved the user experience of the site for customers.

Within this system, I also created a global brand store guideline which designer around the world now follow to ensure the brand maintains consistency throughout Amazon Pantry globally.

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