Prime Video x Prime

Brief

How do we promote the hottest new shows now streaming on Prime Video but also promote the benefits of having a Prime membership? Tandem.

Prime Video showcase their entertainment offering in their trailers but how do we also draw attention to Prime’s incredible membership value? The Tandem format, allows us to essentially add a trailer to the Prime Video truck, keeping viewers attention with something familiar but then advertising Prime’s benefits in a short 10” burst.