Amazon Pantry:
Web Refresh
Brief
Amazon Pantry required a full onsite refresh that created a cohesive customer experience across all Pantry categories. They wanted assets created that could easily be adapted frugally for the ever changing needs of the category and display the plethora of brands available in the store.
Idea
I developed a design system for Amazon Pantry that seamlessly integrates in-house product shots into an isometric photographic framework I art directed. This system provides flexibility for new vendor additions and seasonal refreshes, enhancing visual appeal and user experience. I also created global brand store guidelines, ensuring consistent design across Amazon Pantry worldwide.
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Creative Lead, Art Director & Designer
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Global Design Director: Steve Uren
Creative Lead / Art Director & Designer: Tessa Noble
Designer: Clare Marshall
Photographer & Retoucher: Matthew Town
Stylist: Aliki Kermitsi
Result
Due to the refresh, Amazon saw category traffic increase 8 fold. With beta testing also indicating a huge improvement in the user experience.
