Insight

With exclusive deals before anyone else, the Prime Early Access Sale will have Prime members feeling like a big deal.

Prime Early Access Sale

  • Creative Lead

Idea

We visualise the feeling of being a big deal by borrowing from the world of celebrity media. Our Prime members will be chased by paparazzi, interviewed on podcasts, surrounded by hoards of screaming fans, etc.

Result

The campaign proved to be such a success that it was used for our biggest sales event Prime Day in 2023 (across even more countries including Poland, Sweden and Turkey), and the new Prime Early Access Sale called “Prime Big Deal Days”. Once again that campaign and strategy continued to be so successful that it’s running for both events in 2024!

  • Executive Creative Director: Eloise Smith
    Creative Director: Bjorn Conradi
    Global Creative Lead / Art Director: Tessa Noble
    Global Creative Lead / Copywriter: Javed Jasani
    Producer: Jo Dillon
    Project Manager: Steve Ballinger
    Director: Dave Laden
    Editor: Bruce Townsend
    Influencer: Caleb Natale

TV

Paid Social

Radio

Influencer
Paid Social

Design

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